🏖 OneScreen.ai is bringing better analytics to the oldest advertising platform in the world: real life. 🏖
It's W11 / Q1 / 2024 & this week in our MGMT Boston startup series we’ve got OneScreen, a seed stage startup building an end to end analytics platform to help brands select, purchase, and measure OOH (out of home) advertising. Because life is better in the real world!
The company was founded in 2020 by a group of former HubSpot leaders - Andrei O., Greg Wise & Sam Mallikarjunan. Do all roads in Boston tech lead back to HubSpot??
OOH advertising is a $39B market due to grow to $55B by 2028 and it’s highly fragmented (src). There are four large billboard players - Lamar (25%), Outfront Media (20%), Clear Channel (16%), & JCDecaux (2%) - followed by a long tail of mom & pop independents representing ~35% of the market.
OneScreen began building analytics to bring disparate data sources together to show marketers all the out of home inventory that indexes highest for their target audience. Depending on an advertiser’s reach & frequency goals, their SaaS platform can help marketers build a specific inventory & media plan to buy OOH advertising at scale, maximizing ROI via different formats & inventory across the U.S.
They’re helping to provide the analytics to supply the missing piece of a truly measurable omni channel approach for marketers. Imagine a company who is trying to enter a physical market for the first time and deploy budgets across TV, Radio, Podcasts & Digital. They have multi touch attribution models for all those performance channels but OOH doesn’t feature in any of those. OneScreen is integrating offline data so that advertisers can see conversion lift across their broader marketing stack.
In 2023, under growth stage CEO Alex Ewing’s leadership, the team has found its identity and a new gear. They reduced their operating expenses by 50% and tripled revenue, finding a repeatable go to market motion that has allowed them to scale in 2024.
They’re laser focused on scaling the business by adding talent and growing revenue to add value for customers. In 2024 they will be adding talent across Marketing, Product & Engineering to make their OOH platform even more compelling for advertisers.
OneScreen is backed by Asymmetric Capital, hanover technology investment management, Impellent Ventures, Techstars & notable Angels
Operators to Know:
-Frank Brullo, Technical Team Leader
-Abby Frame, Customer Success Manager
-Hannah Leary, Senior Account Executive
-John Schott, Head of Finance
-Justin Mandurano, Software Engineering Manager
-Ben Mullaney, Senior Manager Customer Success
-Jennifer Nelson, Director Media Planning
-Robert Ozimek, Full Stack Engineer
If you're interested in learning more, including the key roles OneScreen is hiring for, the full post is linked in the comments!
And sign up for the newsletter to see who we bring you next week, will you??
#bostontech #startups #saas #ooh
Sales @ HubSpot
1yCouldn't agree more. I was an early user on the team testing Gong HubSpot and was so impressed with the real time feedback. Gives reps a huge superpower of repeating the same thing every time they're taking a particular note, searching for that in the transcript and their notes are already done for them. Allows reps to be more present on calls as a result.